A few days ago we were interviewed by Paolo Ferrarini for the website Cool Hunting and now here is the result:
«Incipit, the Milan-based lab helps talented young designers bring their ideas to life»
In Latin, the word “incipit” means "the beginning." Reflecting the word's meaning, Incipit is also a new Milan-based creative lab and business. The aim is simple yet brave: to help young designers produce their first objects by enlisting the best artisans and technicians around Italy, then launching those products in traditional design retail outlets.
The company was founded last year by Roberto Hoz and Marta Bernstein, two entrepreneurs with loads of experience at several leading Italian design companies. The duo tells CH, "For our first collection, we involved a series of 'Friends of Incipit' (as we like to call them)—a number of promising youngsters, to whom we proposed a brief. We then made a selection from the numerous projects we received.”
Incipit's official kickoff will take place during Milan Design Week 2014 (8-13 April) in the Ventura Lambrate district, where the fair's most innovative works are exhibited. “Once we have officially unveiled the brand it will be easier to receive proposals, and the selection of designers will be broader. In the future, we would also like to collaborate with Italian and foreign schools in finding talented young designers," Bernstein and Hoz say. As it stands, the 2014 collection consists of 10 designers and 20 projects—two of which were realized through a crowdfunding campaign in collaboration with Limoney, another new Milan-based platform that aims to help finance Italian projects.
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